For the "Selective"

We know many pet parents seek out products with limited ingredients to meet their furry friend’s specific needs. Whether it’s you that’s picky or your pup, these treats are made with only the essentials to keep Fido feeling good.

Collection Benefits

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Everyday Vitality

Our Everyday Vitality has so many great benefits, it’s so hard to keep them on a leash! This product supports your pup’s all-around wellness with premium ingredients.

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Hip & Joint

With our Hip & Joint products, your dog will be able to keep the spring in their step. Our product feature OpiMSM and Qmin+, desinged to keep them active and comfortable.

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Skin & Coat

Sometimes our dogs nee a little extra help to look as good as they feel. Whether it’s for supple skin or a shinier coat , our products are sure to keep dogs looking their best.

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Digestion

Without getting into the details, it’s important our furry friends feel their best when nature calls. Our digestive products are specially designed to keep tummies happy.

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Immune System

If itchy skin, seasonal allergies, or sniffles give your pup a hard time, our immune systen products can help promote a healthy response to allergies.

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Antioxidant

Our antioxidant-rich line of products uses cranberry concentrate to support everything from immune function to eye health to keep your pet feeling like a superhero.

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Behavior

Whether its stress, hyperactivity, or a few too many angry barks, we provide prducts with Suntheanine (L-Theanine) to keep your dog at ease.

Paw-erful Benefits

Our Select Essentials™ chewables and freeze-dried treats are made with the best ingredients from around the world to support overall pet wellness.

Products They'll Love

Perfect as a treat or a topper, Select Essentials™ products include freeze dried raw salmon and chicken treats.

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